What makes us better than the rest?
We give carriers the full orchestra, so they can focus on writing new music, not tuning instruments.
LifeBridge
Velocity
Speed and Cost of Change
Composability and Optionality
Add, Swap, Extend
AI and Data Fabric
AI ready with Common data fabric
Experiences
Delight every persona, improve NPS
Compliance and Trust
SOC 2, AI Governance and Guardrails
The Others
Velocity
Super slow
Composability and Optionality
Clunky Bolt-on or Rip and Replace
Data Fabric and AI
Fragmented or DIY
Experience
Fragmented interfaces
Compliance and Trust
Responsibilities across vendors
VS
Our Roadmap
Take a peek at what’s coming next
This is just the beginning. Here's what we're shipping in 2025 and beyond.
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Q4 2025
MYGA on our Chassis
Expanding beyond FIA with MYGA chassis on our platform
Q1 2026
IUL and Illustrations
Adding IUL products on the platform and illustration capabilities
Q2 2026
RILA
Expand offerings to support RILA's
Beyond
Platform Evolution
Continuously expanding our catalog of income and protection products, ready when you are
Frequently asked questions
What is Lifebridge?
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LifeBridge is a composable platform-as-a-service built specifically for life and annuity insurance. It helps carriers launch products faster, integrate modern capabilities, and scale with cloud-native infrastructure. Unlike point products, LifeBridge is integrating all the core capabilities needed by a Life and Annuities Carrier, and the optionality to add, swap, or extend functionality without rewrites
Who is LifeBridge for?
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LifeBridge is for modern carriers and MGAs who want to deliver better experiences for agents and consumers — whether you’re a PE-backed greenfield entrant, a mid-market carrier launching new products, an established insurer looking to innovate faster, or an MGA empowering advisors with modern tools.
What capabilities does LifeBridge provide?
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LifeBridge is a Platform-as-a-Service. We address the full insurance value chain — from the advisor’s first interaction to ongoing customer servicing. Our platform brings together:Agent & Customer Experiences – Portals, e-apps, and collaboration tools. Compliance & Operations – Suitability, commissions, and audit-ready workflows. Policy & Content Management – Policy admin, document management, and content publishing. Data, Infrastructure & Security – Event-driven data fabric, integrations, cloud operations, and regulatory compliance. Payments & Transactions - We provide Plaid integrations and multiple payment service providers for ACH and Card Payments
What does Composability and Optionality mean?
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Composability means you can evolve your technology stack as your business needs change. LifeBridge provides a core platform with pre-integrated capabilities — and continues to add connections with trusted industry platforms — so you can assemble the right solution without starting from scratch.

Optionality means you’re never locked into rigid, point-to-point integrations. You have the freedom to adapt to new products, distribution models, and market needs without disrupting what’s already working.
Is LifeBridge secure?
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Yes. Security, compliance, and trust are built into the core of LifeBridge. We are working on our SOC 2 compliance, with enterprise-grade encryption and identity management. Designed with audit trails and model governance to keep AI and data usage regulator-ready. Continuously monitored for vulnerability management and access controls to protect sensitive policyholder and advisor data.